The Possibility of Persistence

Morphy Richards Toaster

This morning, when I was making my Toast, I meditated on the controls:

  • There is a ‘darkness’ dial that sets the amount to cook your toast
  • There is a bagel toasting setting, which reduces the intensity of the inside elements
  • Finally, there is an eject button, which terminates the whole process, yet enables re-initiation

I think we have a lot to learn from the humble toaster, namely:

  • Why darkness? Could we surely not calibrate according to the lightness of the toast we want? In today’s new world, the dominant paradigm must be reversed so that the dark is the light. This is a major paradigm shift!
  • Bagel Toasting – it’s really a bit like organisations. Although you want them relatively “well done” on the outside, you don’t want to burn them on the inside. If you do, you won’t be able to make a tasty Bagel – you’ll just get a burnt bun with some food in it. Hint – Google and Microsoft don’t like eating burnt bagels
  • Then there’s the eject button. How often we forget about this. In the new paradigm of hyperdynamic business, this is probably the most crucial control on your toaster. Unfortunately rarely utilised by old world business

To continue with the eject button, this gives us the capability to “inspect” our business in an #Agile manner. If you want to know what’s going on, eject your toast! Not well enough done (or non-light enough)? Simple, put it back in for more cooking.

That’s the benefit of having a toaster, a case study, a role model for what can be done. The fact that it’s been done before means that you can make your own toast! Totally customised by Lightness, Bagel and Ejecting.Salmon Bagel

And it also means that doing something that’s never been done before is even more valuable than you’d guess, because your peers and competitors probably never set the toaster controls the way you did!

With that, I’m off to have my Salmon Bagel…

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